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| ECommerce Website Designing |
The most plausible
websites today are the eCommerce websites. Peoples choose to sell and buy
products online than the traditional way. One question that Google has come
across a lot of a times is how Google would be solicit for managing unavailable
products on website and whether the probability of it outnumbering the effectual
products online are more?
It matters lots on how
many products you have at hand and the through – put of the products and how
long they are available. Google tries to answer the question with three
examples:
You are a handmade
furniture manufacturer owning an eCommerce website and you have few pages displaying
the crafted furniture you make. In the middle you have countless pages of your
products and in the end you have lists where you have millions of pages, which
in future might get inactive for obvious reasons.
1. So, when you do not have much product lines
and much pages and a particular listing is expired, instead of showing a HTTP
404: Page Not Found error, you can actually suggest the customer to try other
similar products.
2. Now, if you have 100s of product pages, then
you can use 404. This is viable if you there is no chance of getting the
product in stock. You would not want your customers to leave you for landing
into out of stock page every time.
3. In the CREG list case, Google has a tags –
‘unavailable after’ which you can use that basically tells the unavailability
of the page after a particular date and time and which Google would not show in
the search results thereafter.
What, you have to do
is analyze where your website lies and which option is feasible to help you in
conversion of more sales.
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